Where are Range Rovers made

Land Rover - The company

The Gaydon-based automobile manufacturer Land Rover, which originally belonged to Rover, started in 1948 with the second oldest four-wheel drive vehicle in the world. This four-wheel drive, the Series I, was for many years and for all series-Models more simply than just Land Rover known. To this day, Land Rover has maintained a reputation as an experienced manufacturer of all-wheel drive vehicles. It is estimated that 70% of all Land Rover vehicles are still traveling anywhere in the world today.

history

prehistory

The history of Rover and thus also of Land Rovers began in 1904. In that year, the Rover Company, which was founded as a bicycle manufacturer in 1878, began manufacturing automobiles. Between the wars, the British government launched a shadow factories program. In order to be protected from air raids, industrial manufacturers set up production facilities across the country that could be converted very quickly to armaments. Rover was involved in this program and since they had been building aircraft engines since 1937, the Air Force asked for another production facility to be built near Elmdon Airfield near Solihull. Rover knew that in the event of war vehicle production would be stopped there and in order not to lose any money there, the British government took over the construction, equipment and staffing of this plant with 7,000 workers. From now on 14 cylinder Bristol Hercules engines were built there. In addition, Rover acquired an additional 80 hectares of farmland surrounding the plant.
On November 14, 1940, the very heavy air raid took place on Coventry, the place where the main Rovers plant was located, which was destroyed. The offices first moved to a hotel. In Solihull, meanwhile, the work continued and Rover engineers worked together with Lutterworth Power Jets on their jet turbine propulsion, as Power Jets space capacities were too small. And they made a significant contribution to the development. The relationship between the two companies was extremely bad, which ultimately led to the fact that in 1942 the engine and its further development, including a number of Rover engineers, were transferred to a company called Rolls Royce, which has been building aircraft engines since and to this day. In return, Rover received a 12 cylinder engine that they produced for tanks and airplanes in Solihull.

The first Land Rover

At the end of the war, the Solihull plant was immediately converted to automobile manufacture. The first vehicles, pre-war models, rolled off the assembly line at the end of 1946. In order to be able to pay off war debts, the British government regulated the allocation of resources for industry. This also affected the steel that was becoming scarce. Only those who were successful in exporting, especially to North America, were given sufficient allocations to bring the urgently needed foreign currency into the country. It was called "Export or Die". However, Rover's models were no longer export hits. Since aluminum was not limited and easy to get, the "M1" small car was planned with this material. In 1947, however, there were changes in vehicle taxation and government pressure to build only one model destroyed Rover's model policy. The new taxation raised doubts as to whether the planned M1 model would be sold enough often to be able to fill the large capacities that Rover had built up during the war. The model was discarded and now there was no exportable vehicle at all. A new one was urgently sought to ensure the continued existence of the company.
Maurice Wilks, then chief engineer, had the idea, inspired by his own Willys Jeep, to build a simple four-wheel drive vehicle for the domestic market, especially for agriculture. These Willys Jeeps were very popular with the farmers, but they were getting fewer and fewer and the Standard Motor Company had more and more success with their Ferguson tractor, built under license. A replacement was needed to fill this gap and not leave Ferguson alone in the market. This is how the development of the Land Rover (Series I) as an interim solution to secure the company and to utilize the production facilities. Rover was licensed to produce 1,100 vehicles per year. At the time, nobody had any idea what success story it would turn out to be.

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The eventful history of the company and the frequent changes of ownership hide the fact that Land Rover itself has always been profitable. It was rather the respective parent companies that stumbled and repeatedly needed Land Rover's profits. Conversely, for Land Rover, this meant repeatedly foregoing and cutting back on vehicle development and the resources available for it. This was especially true in rover times.

In the mid-1960s there were three car manufacturers in England that played a role, the British Motor Corporation BMC, British Leyland and Rover. At that time Rover obtained all body parts from Pressed Steel, which merged with BMC and Jaguar in 1966. So Rover had to make a decision about where to get the parts from in the future. It was decided for British Leyland, which took over Rover a year later.
In 1994 BMW bought British Aerospace's 80% stake in the Rover Group and the associated brands, including Land Rover, MG and Mini, for DM 2 billion. They invested a lot of money in Land Rover and an efficient and higher quality production, but sold the brand to Ford in 2000 for 6 billion DM. Much of the development work on the 3rd Range Rover generation was still done under BMW. Dr. Wolfgang Reitzle, who, however, had to leave at the end of the project at BMW, when the Rover purchase threatened to become even more expensive. In addition, BMW did not want any competition for its own X5 in house, which is why, despite some drafts, the development of the Discovery 3 was not started. Reitzle switched to Ford and then took delivery of his old Range Rover project again in 2000. With the transition to the new owner, the Discovery 3 was tackled immediately.

Since December 1st, 2011 jaguar and Land Rover also in Germany a company that Jaguar Land Rover Germany GmbH.

public relation

environmental Protection

As a car manufacturer, Land Rover has a good reputation for environmental protection and therefore focuses on CO2 Efforts to emissions. The company participates in various environmental projects and makes investments in the area of ​​development and production in order to make them more sustainable and to reduce the CO2 To reduce output or to achieve a balance.

Headquarters

Since November 07, 2011 JLR (Jaguar Land Rover) has its headquarters in Whitley near Coventry, next to the development center. The company management and some staff departments are now located there. Other parts are still in Gaydon. The former Linde manager and Jaguar Land Rover CEO (since 02/2010) Dr. Ralf Speth said: "The inauguration of this building will open a new chapter in the history of Jaguar Land Rover. We are at the beginning of our most ambitious product offensive to date, with planned investments of over 1.5 billion pounds annually over the next five years. Parallel We are investing sustainably in innovations, personnel and of course in the infrastructure of all our locations, like here in Whitley. In the next few months, the central operational functions of finance, purchasing, marketing and human resources will be relocated to Whitley, which were previously located in Gaydon We can expand our R&D center there into a leading advanced engineering center for the development of new, innovative and fascinating products for the future. "

Production facilities

The entire logistics, i.e. any transport of parts within the plants, is now handled by DHL.

Solihull

Land Rover headquarters in Solihull
Solihull, near Birmingham, is the home of the production. Before World War II, Rover took part in a plan by the British government to set up production facilities across the country that were supposed to produce war-essential goods in the event of war, so-called shadow factories. When Rover was to manufacture aircraft engines, the Solihull manufacturing facility was built in 1939 to provide the capacity that was needed. But it was only through the destruction of Rover's main production facility in Coventry during the war that Solihull achieved important status. In this factory, Rover engineers researched and built jet engines. When a usable design was found, it was given to Rolls Royce for production and further development, which until then had nothing to do with aircraft engines. Today this is the main business of the old traditional brand. In return, Rover received a 27 liter 12 cylinder engine with 700 hp, which Rover was now to convert to a diesel engine for tanks and aircraft. Some of the employees switched to Rolls Royce, others opted for Rover and later played for the Land Rover Vehicles still play an important role.
Up until the 1970s, however, there were around 15 other plants spread across the country. When it was recognized what waste this meant, at least 1.5 million KM per year, only for the transport of the parts between the plants, the Land Rover production was combined in Solihull as part of the Stage One consolidation project.

Until 2004, a number of parts and components were manufactured here, including the gearboxes, engines and parts of the interior. These are now manufactured by external suppliers, making Land Rover the, invented by Toyota, Just in time Manufacturing followed. In the past, the Tdi, the Rover V8 and various other engines (3.5 L, 3.9 L and 4.2 L) were manufactured, today these come mainly from Ford.

Discovery 4 and Range Sport floor platform
At the center of the Solihull plant is one of the most environmentally friendly paint shops in the world, an investment that BMW made there.

There are the models Defender, Discovery, Range Rover and Range Rover Sport produced.
Until 2005 there were even body parts for the Mini manufactured for BMW.
There is also an off-road and jungle test track on the factory premises, which was formerly used by Land Rover Experience. Their buildings had to give way to the body shop for the Discovery 3 / LR3 and the Range Rover Sport, but the routes stayed.

Halewood

These production facilities are shared between Land Rover and Jaguar. Land Rover builds the Freelander from model series 2 / LR2. This factory, located near Liverpool, was formerly owned by Ford. Since the Jaguar X-Type did not meet sales expectations but was no longer available in Solihull, Mark Fields, then head of Ford's luxury division, decided Premier Automotive Group to build the Freelander now in Halewood. The Freelander 2 / LR2 and the Jaguar X-Type] now roll off the assembly line there.

South Staffordshire Business Park, Wolverhampton

A new engine plant was completed here at the end of 2013. After many years of buying engines externally, JLR is now producing its own units again. This plant created 1,400 jobs.

CKD production facilities

So-called CKD (Completely Knocked Down) kits are assembled and sold by various companies:

  • Otorkar: Turkey
  • Karmann: Brazilian branch
  • BMW: Rosslyn, South Africa
  • Rumor has it that a production (CKD) for Defender (right-hand drive) will be built in Thailand, 500 vehicles per year are announced.

Milestones

  • 1947: Land Rover started production as a subsidiary of Rover with a vehicle inspired by the Willis Jeep, the Series I.
  • 1948: The Series I comes onto the market.
  • 1958: The Series II comes onto the market.
  • 1962: The IIa series comes onto the market.
  • 1967:Leyland Motors Ltd. buys the Rover Group.
  • 1968: 20 years of Land Rover
    600,000 vehicles produced, 70% of them exported. Coverage of the 4x4 market by the brand in most countries around the world approx. 90%.
  • 1969/1970: Highest sales ever achieved for the series model series with more than 60,000 vehicles.
  • 1970: The Range Rover comes onto the market.
  • 1971: The Series III comes onto the market in September.
  • 1975: The Ryder Report is commissioned.
  • 1976: 1,000,000 Land Rovers produced will be reached this year.
  • 1978: Land Rover becomes an independent British Leyland (previously Leyland Motors Ltd.) subsidiary
    With this step, the hyphen in the name also disappeared Land Rover has been Land Rover. Although it lived on in the company symbol for a long time, there was officially the visual connection between the 4x4 vehicles and the long-established brand rover but not anymore.
  • 1980: Rover leaves Solihull as a production facility to Land Rover.
  • 1983: Series III ends and the 110 (One-Ten), 90 (Ninety) and 130 (127) hit the market.
  • 1986: Britsh Leyland becomes the Rover group.
  • 1989: The Discovery comes on the market.
  • 1994:BMW takes over Rover Group, which Land Rover also belonged to.
  • 1998: The Freelander hits the market.
  • 2000: BMW sells the individual Rover brands, Land Rover goes to Ford.
  • 2002:Jaguar, a British luxury sports car manufacturer that has been part of Ford since 1989, is merged with Land Rover to form Jaguar Land Rover (JLR).
  • 2008: Ford sells the brand even though Land Rover is profitable Jaguar Land Rover to the Indian conglomerate Tata for $ 2.3 billion.
  • 2011: Land Rover brings the Range Rover Evoque onto the market, a departure from the previous strict off-road image towards the broader SUV market.
  • 2012: The new Range Rover L405 comes onto the market. The first SUV made entirely of aluminum.
  • 2013: March and the first quarter of 2013 bring the best sales results since the company was founded for JLR: 53,772 units in March and 115,504 in Q1 / 2013.
  • 2013: Successful business year for Jaguar Land Rover. Land Rover sold 334,338 vehicles, an increase of 15% over the previous year.
  • 2014: Land Rover is expanding the Discovery model family with the Discovery Sport, the successor to the Freelander 2. The Freelander family is being discontinued.
  • 2016: Land Rover ends production of the Defender in January after 68 years.

vehicles

See vehicles.

literature

  • Pfannmüller / Schmidt: Land Rover - 1948 to date. Delius Klasing, 978-3-7688-3374-5

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The Land Rover story: M8ksoT78cy8

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